SHAPING ORGANISATIONAL RESILIENCE IN TIMES OF DISRUPTION: A PUBLIC RELATIONS APPROACH.
Keywords:
Disruption, Organisational Resilience, Shaping, Public RelationsAbstract
The study was on shaping organisational resilience in times of disruption: A Public Relations Approach. It aimed at examining how public relations practices can help in shaping organisational resilience amidst disruption. The study was anchored on Organisational Image Management theory and the Excellence theory of public relations. It made use of quantitative method, which involved the survey, employing copies of questionnaire which were administered to respondents. The study's population was 44, 999, while a sample size of 397were derived using the Taro Yamane formula. A number of 388 copies of the questionnaire were retrieved and used for analysis. Findings from the study revealed that effective internal communication, CSR fulfilment, community relations etc., are public relations efforts organisations make in order to withstand disruption, and that disruptions that may require organisational resilience, could result from employees’ dissatisfaction, lack of CSR fulfilment, government policies and online character assassination etc. The study recommended among others that, corporate organisations, through the public relations department should create more platforms for effective inter-personal communication among employees to encourage workforce unity, and that a research team be constituted to constantly carry out investigations on trends and developments that are very likely to cause disruption in corporate policies, especially in the contemporary competitive business environment that organisations are faced with.
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