ROLE OF EFFECTIVE COMMUNICATION IN EMPOWERING ENTREPRENEURS FOR ECONOMIC GROWTH AND DEVELOPMENT IN IBAJI LOCAL GOVERNMENT AREA OF KOGI STATE

Abstract

Effective communication is the backbone of an entrepreneurs for a successful business operation there by promoting economic growth and development. Strategic communication is what keeps things moving forward smoothly for entrepreneurial success. The study examines the impact of effective communication on economic growth and development in Ibaji Local Government Area of Kogi State, with a focus on empowering entrepreneurs. The correlation between entrepreneurial success and economic growth and development is a nonnegotiable. However, effective communication strategies is a must requirement for entrepreneurial success. The research aims to investigate the relationship between communication strategies and entrepreneurial success, as well as the role of communication in fostering economic development. A mixedmethods approach was used, combining surveys, interviews, and focus groups with entrepreneurs and stakeholders in the area. The findings shall also reveal the effective communication strategies and its impact on entrepreneurial success, and economic growth and development. From the findings, the study recommends that, there is a need to develop a comprehensive Communication Strategy for Entrepreneurs in Ibaji Local Government Area in order to enhance their business growth. Secondly Entrepreneurs should invest in communication skills training to improve their ability to effectively communicate with stakeholders. Finally, implementation of policy interventions should be made to support entrepreneurship, such as tax incentives, grants and access to finance.