PUBLIC PERCEPTION AND COMPLIANCE TO MEDIA MESSAGES ON CLIMATE CHANGE RISKS AND ADAPTATION STRATEGIES IN RIVERS STATE

Abstract

The research paper examines public perception and compliance to media messages on climate change risks and adaptation strategies in Rivers State, Nigeria. The general objective of the study is to understand public perception and compliance to media messages on climate change risks and adaptation strategies in rivers state. The population of this study are the residents of Rivers State (7,456,800) as projected by the national bureau of statistics. The research work is anchored on the risk perception theory and employs descriptive research methodology with a sample size of 385 respondents selected using a multi stage sampling technique– Stratified, simple random, proportionate and convenience sampling. Data was collected using a structured questionnaire distributed to respondents and the results are presented in simple percentages and tables. The findings from the study shows that While most of Rivers state residents are moderately aware of climate change risks There is considerable skepticism about the relevance, persuasiveness, and ease of comprehension of climate change messages in Rivers state, suggesting a gap in tailoring messages to the target audience's needs and preferences. The study recommends the creation and implementation of focused campaigns to raise awareness of climate change by encouraging more active contemplation among Rivers State citizens by leveraging social media, digital platforms, and word-of-mouth networks. And involving local organizations, influencers, and community leaders in spreading knowledge about climate change risks.