OFFOR, Ogechukwu Mary. BEYOND REFRESHMENT: HOW COCA-COLA EMOTIONAL MESSAGING POSITIONS THE BRAND AS A SYMBOL OF HAPPINESS AND TOGETHERNESS. International Journal of Development Communication Research ( IJDCR), [S. l.], v. 2, n. 2, p. 254–264, 2026. Disponível em: https://ijdcr.decran.org/index.php/ijdcr/article/view/82. Acesso em: 25 sep. 2026.